Earlier this month, our client Chalé Clothing launched their new brand Chalé.Global with a collection debut dubbed ‘Love Ghana Love Chalé’ Jersey Collection. This came to live on November 4, 2022 after several weeks of planning.
It began with discussing and understanding how we want to communicate and position the brand. As the PR firm, we worked on all the communication needs of Chale.Global including website content, Press Release, Newsletter copy, Guest Invitation copy, and Presenter Brief for the launch event.
Aside that, we also worked on producing content for OnéChale website. OnéChale is the charity wing of the brand.
Since launch, we have secured media placements on over 12 media platforms including Ghanaweb, Ameyaw Debrah, Graphic Showbiz Online & Print, Fashion Ghana, Debonair Africa, Citisports online, Melange Africa, Muse Africa, Pulsegh, B&FT and had Coverage from MX24 for news.
Here’s a sample link to Press Release: https://www.melangeafrica.com/chale-global-launches-love-ghana-love-chale-jersey-collection/
Check out some of the photos from the event.
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