Our client Selina Beb was recently featured in a Global Campaign by Meta called “Made by Africa, Loved by the World.” Our task was to draft the Press Release and secure it on some of the major media platforms in Ghana. We successfully had it on Ghanaweb, Graphic online, Ameyaw Debrah, Myjoyonline, Glitz Africa, among others.

Read the Press Release below…

Selina Beb features in Meta’s ‘Made by Africa, Loved by the World’ Campaign

Multiple award-winning Ghanaian fashion brand, Selina Beb has been featured in Meta’s Global Campaign, titled “Made by Africa; Loved by the World” to celebrate Africa Day. The campaign was launched on May 23, 2022.

The global campaign which was first launched in 2021 is aimed at amplifying the voices and stories of people and businesses from across Africa that are impacting the world. 

This year’s campaign spotlights Selina Beb alongside seven other innovators and SMBs who are making a name for themselves not only in Africa, but globally, and are changing the way Africa is viewed on the international stage.

Sharing her excitement on being selected for this year’s campaign, Creative Director and CEO of Selina Beb Designs, Selina Bebaako-Mensah states, “I am very honored and privileged to have been selected as the first and only brand from Ghana to share my journey, my craft and my experience as an African to the whole world. Building the Selina Beb brand for the past 10 years has been amazing and inspiring and I can only be proud this feature is coming at such a time.”

Africa Day is an opportunity to showcase the diversity of African heritage and spotlight young African people showcasing Africa’s creative and innovative culture. The campaign ‘Made by Africa; Loved by the World’ spotlights homegrown African talent making their mark across the world. It also features stories from across Sub-Saharan Africa.The campaign is being developed to not only showcase the incredible talent of this continent, but to also empower those in similar fields to achieve their business and life ambitions. 

“We want to use this campaign to showcase to the world the amazing talent across the continent, and how digital is empowering creativity and helping to take local voices global, whilst addressing a lack of role models to help empower more young people to achieve their business ambitions by uncovering African talent and changemakers we should all know about”, according to a statement from Meta Africa. 

Established in March 2012, Selina Beb focuses on creating designs that contribute to promoting and preserving Ghanaian and African cultures. The brand produces bags, ready-to-wear outfits for both men and women, footwears, jewellery and modern accessories all made in Ghana.

Selina Beb products are sold all over the world including Ghana, Nigeria, Kenya, South Africa, U.K., Italy, Australia and the USA and are owned by high profile dignitaries.

Selina Beb….’Real designs for real people’.

Shop: No 7 Osu Doku Lane, Osu, Accra

Contact us on: +233 54 345 9000 or +233 20 886 8652

Social media handles: Facebook, Instagram and Twitter: @Selinabeb Email: selinabebgh@gmail.com

Public Relations (PR) has become very important not just to large corporations but also to fashion startups and fashion businesses. Fashion is a business and must be treated as such if you wish to position your fashion brand to match global brands.

This has become necessary because the efforts and support that PR provides to a fashion business cannot be ignored or downgraded.

Many have asked at what stage of your fashion business do you need a fashion PR expert’s support. Is it when you can afford or when your business exists after a number of years?

We would say the very day you start your fashion business, you need to start applying PR efforts and then tag along the expert as your business grows and is able to afford an expert’s service. In other instances, the expert can come in right from your product development and messaging before the launch of your fashion label.

A fashion PR specialist would be responsible for liaising with fashion media and bloggers, write-ups, overseeing product launches, co-branding and placing products with retailers, collaborations among other duties as follows:

PR manages your overall communication

Public Relations as it is known manages communication between an organization and its publics. It helps you better manage the kind of information you want to communicate to the various publics you deal with. As a fashion business, you work with customers, bloggers, fashion media, buyers, stockists, influencers/celebrities etc. It’s the PR specialist’s responsibility to ensure that your messaging is consistent with your offerings. They would advise you on what you communicate, which channel/medium is the most effective and reaches your target. Managing your overall communication also means pitching your brand to fashion media and bloggers to keep you constantly talked about in the media and within the fashion space. With social media as a driving tool for many successful businesses, PR assists with managing both your online and offline presence.

PR helps to build mutual relationship

In the business of fashion, you engage with different kinds of people and you need to establish mutual beneficial relationship with them. People such us Bloggers, Celebrities, Buyers, Customers, Media, Stylists etc. A Fashion PR specialist helps you to establish and strengthen your relationship with these people as you grow and expand your brand through creative promotions and collaborations. For instance, advise on the kind of collaborations that will be appropriate for your brand and which ones will conflict the image of the brand.

PR manages the image of your brand

One of the most important tasks of a fashion PR specialist is to ensure that your company’s name remains on customers’ shopping lists. The brand must be managed to be positioned as a top of mind brand to heighten its appeal among its target market. This can be achieved through constant features in print and electronic media, participation in trade shows, product placements, blogger/influencer collaborations, fashion shows etc. This will maximize visibility for your brand and make your company known.

Your fashion business needs PR in order to create and execute effective communication strategies that will grow and strengthen your brand identity.

At e’april PR, we have tailored our services to meet your needs. Contact us now to discuss how we can be of help to you. Email us at info@eaprilpr.com