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Cassie Daniels announced as new winner of E’April PR Makeover Project

Wednesday, 10 August 2022 by Team

Emerging fashion brand, Cassie Daniels has been selected to replace Edjeani as the new winner for the 2022 e’april PR Makeover Project.

Following some unfortunate incidence, e’april PR has had to disengage the earlier announced winner of the PR Makeover project. The team re-assessed all entries and decided to select Cassie Daniels to take up this opportunity. 

e’april PR believes Cassie Daniels has potential and with the right Public Relations support, would be able to build a sustainable and thriving brand, increase brand awareness and improve its reputation. 

The PR Makeover Project selects an emerging brand and offers tailored PR Services ‘for free’ for a year. The Makeover Project is giving the young creative fashion brand, Cassie Daniels, an opportunity to experience the importance of incorporating PR into their overall brand strategy. 

Cassie Daniels gets a complete PR makeover, which encompasses revising the brand and founder profile, creating a practical communications strategy, managing their image online, securing press features, media training, and handling brand communications amongst others.

e’april PR has also collaborated with PurpleComms to offer Influencer Marketing consultancy during the period.

Cassie Dainels specializes in ready-to-wear women’s apparel with unique fabrics alongside fulfilling custom bespoke orders since starting out in 2019.

CEO of Cassie Daniels, Miss Daniels shared her excitement “As the winner of the E’April PR Makeover Project, I wish to express my utmost gratitude and appreciation for this huge opportunity given to my brand Cassie Daniels.” She further expressed that, “Over the years, my fashion brand Cassie Daniels has struggled in getting massive sales as a result of lack of good PR and Marketing strategies which motivated me to participate in the E’April PR makeover Project. Being the winner now gives me so much hope for the brand’s growth. Thank you so much for the great opportunity given to Cassie Daniels fashion brand.”

Ms Faith Senam, CEO of e’april PR also shared that “We’re pleased to have identified a new winner for this project. Our company has long held the belief that businesses have undervalued the significance of public relations. Through this project, we would provide Cassie Daniels the chance to see firsthand how PR can enhance their reputation, position their brand in a distinct way, and introduce them to the appropriate audiences and targets.”

e’april PR has been in existence since 2012 with a focus on providing customized and well – tailored PR services for fashion, beauty and lifestyle brands in Africa. Having worked with numerous brands, the firm has been able to help them achieve their set PR goals successfully.

For enquiries and more information about this project and e’april Public Relations, kindly email us at info@eaprilpr.com, Call (+233) 555 757 881 or visit www.eaprilpr.com.

Cassie Danielse'april PRGhanaian Fashion BrandPR MakeoverPublic Relations Agency
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Clatural, a Ghanaian Fashion Brand now in SoHo, Manhattan New York City at the Flying Solo Independent Designers Fashion Retail Space

Wednesday, 15 June 2022 by Team

Clatural was recently featured in Flying Solo’s Independent Designers Fashion Retail Space in SoHo, Manhattan New York City. The brand reached out to us to draft a Press Release and secure it on some major media platforms in Ghana. We successfully had it on Ghanaweb, Ameyaw Debrah, Myjoyonline, Pulse Ghana, Fashion Ghana, Melange Africa, among others.

Read the Press Release below…

Clatural, a Ghanaian Fashion Brand now in SoHo, Manhattan New York City at the Flying Solo Independent Designers Fashion Retail Space

Award winning, luxuriously stylish, ethical and sustainable couture brand, Clatural is now readily available in SoHo, Manhattan New York, the globally known area of New York City for high-end luxury boutiques and independent-designer outposts. Clatural is located in the Flying Solo Flagship Designer Space.

Clatural, born out of pure passion for creativity, started off with its founder’s ability to turn pieces of everyday fabrics into unique pieces of wearable art. The brand is most certainly on another level by its presence in the largest Independent Designer Space in SoHo, New York City and most definitely showcasing Ghanaian Fashion to the world.

Flying Solo provides a platform for independent designers from around the world to come together, bringing their collections directly to their audiences. With like-minded goals, Clatural has now joined Flying Solo to transform fashion culture through revolutionary retail experience.

The brand’s luxurious pieces are 80% handmade using the its ethically sustainable signature design the MESH to create very unique, timeless and one of a kind pieces of wearable art.

The Founder and Creative Director of Clatural, Clara Pinkrah-Sam, who also happens to be a Pharmacist, Medical Transcriptionist and an ICT Consultant with several years of working experience with the UNDP and the World Bank mentioned that, “This news is exciting mainly because our brand is all about being reachable and accessible to everyone, everywhere and this is one big step towards that goal. Clatural is totally committed to sustainability while remaining socially responsible with a simple aim of making you look and feel good”.

Find more about Clatural on https://wearclatural.com/

Clatural has an opulence boutique – The Clatural Lounge, fondly called The CL, located on the Spintex Road in Accra, Ghana.

Find more about Flying solo: https://flyingsolo.nyc/

Claturale'april PRFlying SoloGhanaian Fashion BrandPress Release
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Phone: (233) 555 757 881

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