For many startups and SMEs, hiring a PR consultant or an agency on a monthly retainer to handle all your communication and PR needs can be a strain on your budget. However, you can explore other ways of working with a PR consultant or an agency on a project-by-project basis and still get the most out of your campaign or brand-building efforts. What is most important is to keep your brand being talked about, being known, and being acknowledged as the best in the game. 

Here are a few times you would need to consult with a PR expert on how you can create a well-tailored PR campaign or strategy for your brand activity:

Launching a New Product, Collection or Campaign 

It is important to reach out to an expert when you plan to launch a new product, campaign or collection. This allows the expert to develop a communication strategy from pre-launch, launch, and post-launch to garner the right attention for the brand. A well-tailored strategy will get your brand talked about by the right people and seen by the very audience whom you intend to reach. 

Celebrating a Milestone 

When celebrating a milestone like an anniversary or a significant time in the life of the brand, it is important to get a PR expert to advise on how to gain the needed buzz to increase brand awareness. It is a great time to share news with the world, an important achievement you don’t need to be silent about. Using these times to share updates about your brand’s journey, the collective efforts of your staff and team allows people to follow your progress as a brand and appreciate your achievements and success stories. 

Signing New Partnerships or Collaborations 

Signing new partnerships or collaborations are also a great time to create some PR around your brand. You can do that through for instance a Press Conference or a Press Release announcing your partnership or a series of media engagements that will allow you to share the importance of the partnership and many other relevant information that needs to be highlighted. 

Hosting or Participating at Shows, Fairs and Exhibitions

When your company has the opportunity to host or participate in an important exhibition, or trade event both locally and on the international scene, it is a great time to share this activity with your audience and customers. Through this publicity effort, you can inform your audience of your presence at these events so they can follow or use the opportunity to come shop and engage with your brand. 

Speaking at Events or Conferences

Speaking at events have a way of positioning you as an expert or a thought leader in your industry. Grab these speaking engagements and opportunities and use it to your advantage. Be it the CEO of the company or one of the top executives of the company, there can be a strategy to use PR in positioning these people as industry experts. 

Winning Awards

When your organization or company gets recognized during awards ceremonies, it is also a great opportunity to create publicity around it. You may explore some ideas around how to sustain ‘talkability’ around it so you can make the most out of it. Get your PR game on and speak to an expert. 

Charity Events and Donations

Giving back to marginalized communities or individuals is also a great time to highlight your efforts as a brand. During such activities, you can seek PR support to invite the media to cover the donations or charity activity. 

All these and more are ways you can get PR expert advice to support for your brand. 

Still not sure how to proceed with working with a PR expert or agency, send us an email at info@eaprilpr.com and let’s get talking.