Emerging fashion brand, Cassie Daniels has been selected to replace Edjeani as the new winner for the 2022 e’april PR Makeover Project.
Following some unfortunate incidence, e’april PR has had to disengage the earlier announced winner of the PR Makeover project. The team re-assessed all entries and decided to select Cassie Daniels to take up this opportunity.
e’april PR believes Cassie Daniels has potential and with the right Public Relations support, would be able to build a sustainable and thriving brand, increase brand awareness and improve its reputation.
The PR Makeover Project selects an emerging brand and offers tailored PR Services ‘for free’ for a year. The Makeover Project is giving the young creative fashion brand, Cassie Daniels, an opportunity to experience the importance of incorporating PR into their overall brand strategy.
Cassie Daniels gets a complete PR makeover, which encompasses revising the brand and founder profile, creating a practical communications strategy, managing their image online, securing press features, media training, and handling brand communications amongst others.
e’april PR has also collaborated with PurpleComms to offer Influencer Marketing consultancy during the period.
Cassie Dainels specializes in ready-to-wear women’s apparel with unique fabrics alongside fulfilling custom bespoke orders since starting out in 2019.
CEO of Cassie Daniels, Miss Daniels shared her excitement “As the winner of the E’April PR Makeover Project, I wish to express my utmost gratitude and appreciation for this huge opportunity given to my brand Cassie Daniels.” She further expressed that, “Over the years, my fashion brand Cassie Daniels has struggled in getting massive sales as a result of lack of good PR and Marketing strategies which motivated me to participate in the E’April PR makeover Project. Being the winner now gives me so much hope for the brand’s growth. Thank you so much for the great opportunity given to Cassie Daniels fashion brand.”
Ms Faith Senam, CEO of e’april PR also shared that “We’re pleased to have identified a new winner for this project. Our company has long held the belief that businesses have undervalued the significance of public relations. Through this project, we would provide Cassie Daniels the chance to see firsthand how PR can enhance their reputation, position their brand in a distinct way, and introduce them to the appropriate audiences and targets.”
e’april PR has been in existence since 2012 with a focus on providing customized and well – tailored PR services for fashion, beauty and lifestyle brands in Africa. Having worked with numerous brands, the firm has been able to help them achieve their set PR goals successfully.
For enquiries and more information about this project and e’april Public Relations, kindly email us at firstname.lastname@example.org, Call (+233) 555 757 881 or visit www.eaprilpr.com.
Accra-based Fashion PR Agency e’april PR, welcomes Lulu Lingerie Limited, the creator and marketer of LuLu®, West Africa’s first innerwear destination for all shapes and sizes, to its clientele.
LuLu is a wholesale distributor and retailer of multi-brand underwear, sleepwear, and intimate apparel which provides men, women, and kids quality name brand innerwear in an assortment of sizes and styles to accommodate the full spectrum of body styles and shapes.
Brands include LuLu, Hanes, Bali, Just My Size, L’eggs, Playtex, Wonderbra, Shock Absorber, and Maidenform. LuLu stores sell bras, panties, shapewear, men’s underwear, men’s undershirts, children’s underwear, socks, T-shirts, and other activewear in Nigeria. The company sells more units of intimate apparel than any of its competitors, thus redefining this category of the retail market in Nigeria, the largest economy in West Africa.
LuLu store is located in the heart of Osu, Accra. This upper-level store to Belinda Baidoo fashion Boutique features contemporary architecture and opposite, The Buka restaurant.
LuLu Lingerie is equipped with custom-made fixtures and fittings, a spacious dressing room, as well as a projection installation featuring exclusive brands. LuLu offers a wide array of customer services, including professional bra fitting and a service that educates customers on unfamiliar brands that offer design elements and fit to which they have not previously been exposed. The depth of brands enables LuLu’s customers to make informed decisions on what works best for them in terms of size, style, fit, design, fabric, and price.
Positioned as a pioneer and category leader in the intimate apparel industry in West Africa, the company will open additional stores over the next 36 months to cater to the growing demand for quality innerwear at mass-market prices.
e’april PR expects to establish for LuLu strong, effective channels of communication through our campaigns, demonstrating their status as an authority and a reliable source in the intimate apparel industry.
Faith Senam, Founder of e’april Public Relations shared that, “We at e’april PR thrilled to have the opportunity to help fulfill LuLu’s vision. Throughout this journey, we will be creating PR strategies and campaigns to increase brand awareness and excite people about the incredible items LuLu has to offer.”
LuLu is also available for online shopping at www.lululingerie.ng
Accra based fashion PR agency, e’april PR is bringing back its Fashion and Beauty PR-eneur masterclass, scheduled for 29th and 30th June, 2022 at their office located in New Achimota – adjacent the Kinsby Hotel from 10:00 am to 3:00pm each day.
With the first successful edition organised in 2019, this year’s Fashion and Beauty PR-eneur Masterclass is a two-Day interactive masterclass aimed at teaching and demonstrating how fashion, beauty and lifestyle entrepreneurs can incorporate PR, digital marketing and retail management into their branding and marketing efforts.
The event targets Fashion entrepreneurs and creatives, Beauty Entrepreneurs and individuals who are interested in building a successful career in the fashion, beauty and lifestyle industry and also those that wish to broaden their horizon and take their businesses or personalities to the next level.
The Masterclass will be facilitated by e’april PR’s Head Fashion PR Specialist, Faith Senam, Marketing & Communications Professional with expertise in Digital Marketing and Communications, Stephen N. Boadi and Fashion Business Consultant with experience and in depth knowledge on Retail Management and Pricing, Elorm Sika Amankwa.
The class will cover the basics of Public Relations and how to apply it to a brand, building an Effective Online Marketing Strategy, Retail Management, Manufacturing and Pricing.
Returning for the second time, the masterclass promises to give participants the skills, knowledge, relevant and highly practical lessons which will help them learn, improve and strategically position their brands and business. It will be 2 days of intense, exciting and power packed sessions.
Participants will be provided with course materials and awarded certificates and an opportunity to be featured on Melange Africa website.