Edjeani, a unique and distinctive fashion brand emerges winner of the e’april PR Makeover Project – a project which forms part of the company’s corporate social responsibility.  The Makeover Project is giving the young creative fashion brand, Edjeani, an opportunity to experience the importance of incorporating PR into their overall brand strategy. The complete PR

Sahmani is a luxury jewellery brand that specializes in premium made-to-order handcrafted pieces with collections that infuse traditional Ghanaian symbolism and cultural cues. Founded in 2016 by Aisha Asamany, a British Ghanaian self-taught jewellery designer with a passion for creating exceptional pieces inspired by her personal journeys, her Ghanaian culture and its symbolism. Whilst working

Public Relations (PR) has become very important not just to large corporations but also to fashion startups and fashion businesses. Fashion is a business and must be treated as such if you wish to position your fashion brand to match global brands. This has become necessary because the efforts and support that PR provides to

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